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Branding Identity
Simon Haines Professor and Author, PepperIt Newcastle 2024
Created by Freelancing with PepperIt agency Newcastle.
This branding design for Simon Haines draws inspiration from the spines of the five books he has authored. The design can also be seen as reminiscent of Greek stone columns, representing power and the enduring legacy of Western civilization.
The use of rich purple and gold tones evokes a sense of tradition and heritage.
A blend of blue and purple hues is used to accentuate Simon's initials, while the combination of serif and sans serif fonts brings together a traditional yet clean, modern aesthetic.
Full brand guidelines also created in reference to this design.
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